NewJeans is a South Korean K-pop girl group formed by ADOR under HYBE in 2022, known for their fresh, minimalist sound and Y2K-inspired aesthetic. Blending pop, R&B, and dance with understated production, they quickly gained global attention with hits like “Attention,” “Hype Boy,” and “OMG.” Praised for natural performances and trend-setting visuals, NewJeans redefined modern K-pop’s approach to youthfulness, authenticity, and style, becoming one of the genre’s most influential new acts.

